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Welcome to our marketing and communications services. We strive to offer businesses, organizations, and individuals comprehensive and professional marketing services. Take a look at what we offer (in the left column), read a bit more about us (on the right), see some of our previous clients (bottom), and read what we have to say on a timely basis (posts including news, ideas, and opinions).

Online is Just a Delivery Method

“The Internet has changed everything.” Uh, huh. “It’s a new paradigm for advertising, branding, sales, public relations, blah, blah, blah.” We think not. Having been intimately involved in the marketing/communications game for a LONG time, I believe that, unfortunately, “nothing is new under the sun.” At least not yet. No communicator has yet to tap the superb potential of the online/connected/social world.

Just about everything online now is simply a different delivery method. A customer-service-dedicated Twitter employee who responds to customer complaints is still just a customer-service employee. Sure, broadcast customer-service Tweets reach more folks than to just the individual complaining or asking the question. Nonetheless, it’s still a simple one-to-many communications channel.