Marketing · Branding · PR · Advertising · Editorial · Visual

Concept · Design · Strategy · Execution

Welcome to our marketing and communications services. We strive to offer businesses, organizations, and individuals comprehensive and professional marketing services. Take a look at what we offer (in the left column), read a bit more about us (on the right), see some of our previous clients (bottom), and read what we have to say on a timely basis (posts including news, ideas, and opinions).

Why Do Realtors Put Their Pictures on Their Business Cards?


(And on ads, brochures, signs, too.) I’ve heard many explanations, but none really convincing. “It’s a relationship business.” “It’s recognition.” “It’s vanity in a vain industry.” “It’s expected, since everyone else does it.” (This one makes sense – kind of like a negative feedback loop.) Art sales is a relationship business; stockbrokers want the same level of recognition; cosmetic surgeons are in the vanity business.

Maybe all the above reasons are a little true, maybe none. But from a sales and marketing perspective it doesn’t really make sense. A model or actor might put their photo on their card, but their face is their product; they are their brand. A Realtor’s product is a house, it’s not themselves. And a Realtor’s brand is more related to the company they work for than to themselves.