Marketing · Branding · PR · Advertising · Editorial · Visual
Concept · Design · Strategy · Execution
Welcome to our marketing and communications services. We strive to offer businesses, organizations, and individuals comprehensive and professional marketing services. Take a look at what we offer (in the left column), read a bit more about us (on the right), see some of our previous clients (bottom), and read what we have to say on a timely basis (posts including news, ideas, and opinions).
(And on ads, brochures, signs, too.) I’ve heard many explanations, but none really convincing. “It’s a relationship business.” “It’s recognition.” “It’s vanity in a vain industry.” “It’s expected, since everyone else does it.” (This one makes sense – kind of like a negative feedback loop.) Art sales is a relationship business; stockbrokers want the same level of recognition; cosmetic surgeons are in the vanity business.
Maybe all the above reasons are a little true, maybe none. But from a sales and marketing perspective it doesn’t really make sense. A model or actor might put their photo on their card, but their face is their product; they are their brand. A Realtor’s product is a house, it’s not themselves. And a Realtor’s brand is more related to the company they work for than to themselves.
Posted by Ken Hulick at 9:26 AM