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There are many reasons why people buy products, services, cars, candy bars, airline tickets, or laundry soap. But at the bottom line, the buying process is similar whether the item being sold is a toothbrush or a home. And the process is similar on-line or at a brick-and-mortar store.
Basically, buying is a problem-solving process. Solve the buyer’s problem and you will have a much better chance of making a sale (product or service).
Posted by Ken Hulick at 12:23 PM