[The recent unfortunate event in Waco, Texas, where several motorcycle gang members engaged in a parking-lot gun battle over parking spaces for their motorcycles, has made me remember this rather old article I wrote. If it strikes a chord, enjoy.]
Even as a kid, I don’t think I ever believed the “alligators in the sewers of New York” legend. And that was in the day when rumors traveled slowly – word of mouth; an obscure newsletter; a letter from a friend that took a week to arrive.
Everything today is instantaneous – blogs, Twitter, Facebook, online news. Yet some myths, legends, and cults continue to thrive in this world of openness and transparency. Here are a few of what I consider to be myths, and sometimes the cults that spring up around those myths.
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I don't usually post or link to other content, but this article (on LinkedIn, no less) about one company leaving Facebook has some excellent points about often-forgotten marketing concepts. This also ties in to my previous post about online being just another delivery vehicle.
Posted by Ken Hulick at 8:45 AM
Proactive Marketing creates and takes advantage of ways to build your business on your terms and within your budget. Reactive Marketing robs you of stability, cohesion, and the benefits of all the strategic planning you've done.
All too often, businesses and organizations fall into one (or, occassionally, both) of two marketing traps.
1) They don’t have a marketing plan that is based on a solid percentage of revenue, and thus they just respond to immediate input to make a decision. (“Hey,” says the ad sales guy, “We’ve got a great new section that you just have to advertise in.”) Or…
2) They do have a plan, but it’s so rigid it leaves no room for the occasional opportunity that really is special or a benefit to their business.
Posted by Ken Hulick at 8:40 AM
There are lots of good and legitimate job opportunities advertised on Craigslist. There are also a lot of spam, scam, and fake job ads. Below you'll find a few tips to help spot CL scam ads. But the real reason for this post is to help create an awareness of what is bad advertising, bad branding, and, yes, outright scam advertising.
Posted by Ken Hulick at 1:02 PM
What do you do when the unexpected happens? When a small plane hits one of the schools in your district? When an executive is accused of misconduct? When a fire breaks out in your stockroom? A disaster/crisis-management plan should take the guesswork out of “what do we do now?”
Posted by Ken Hulick at 3:12 PM